With over ten years of B2B event marketing experience, Kaltrina joined Hanson Wade in 2018 and has since grown from Marketing Manager to Divisional Head of Marketing, leading a talented team across multiple portfolios. Highly data-driven and passionate about marketing technology, she enjoys finding new ways to optimise campaigns and improve performance through smarter systems and insights. Kaltrina thrives on developing people, fostering collaboration, and building a supportive team culture. She loves the variety her role brings, from strategic planning to hands-on marketing innovation.