Having progressed from Marketing Assistant to Marketing Manager, Lily brings a strong understanding of B2B event marketing and a genuine passion for HR-focused events. She is particularly interested in branding and improving the customer experience across the full event lifecycle. Lily owns the planning and execution of integrated marketing campaigns, using data-driven insights to boost engagement and deliver impact. She enjoys working collaboratively with cross-functional teams and takes a hands-on approach, combining creative thinking with attention to detail to continually enhance how audiences connect with our events.